Ideal Viewer

I know I'm a sucker for a good ad. Make it sound good ? Look good? I'm sold. Michelob Ultra has infiltrated my brain and taken hold inside a little part called the gottadrinkit-thalymus. First I was struck by the ad that detailed the events of a woman's day, which included walking the dog (hey! i do that!), going to the gym (I try to do that! ) and then drinking a beer - but a 95 calorie Michelob Ultra so as not to ruin her efforts of the day. Okay! I'll drink one too! Now they've moved on to some beer that includes fruit flavors. I'm not sure what cactus tastes like - but with this ad campaign, I'm in. Apparently, they're only on sale till Labor Day, so stock up. It's no Boons Farm, but it's worth a try. Read what they suggest for pairings below.


Pomegranate Raspberry: Serve with marinated pork and fresh vegetables. The subtle hint of berry in the beer plays off the tenderness of the meat and the light carbonation brings out the flavors in most grilled vegetables.

Tuscan Orange Grapefruit: Serve with lighter foods such as salads and grilled chicken. The tanginess of grapefruit and clean citrus taste enhances the overall flavor of these dishes.

Lime Cactus: Serve with ethnic fare such as spicy chorizo-based dish or carne asada tacos because the beer balances the dishes' heat and brings out the subtle smokiness. It also pairs well with seafood.